Email & Lifecycle

ActiveCampaign Mastery

Make ActiveCampaign Actually Sell For You

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most people use ActiveCampaign as an expensive newsletter tool and never touch what makes it different. This course teaches the automation builder, contact and deal scoring, the built-in CRM, site and event tracking, and deal-stage nurture in the order you would actually build them. You leave with a live system you can run, measure, and hand to a team.

Curriculum

Module 1: The Automation Builder, From Triggers to Conditions3 lessons

How Automations Start: Triggers, Entry, and the One-Contact-One-Path RulePreview45m
Branching With If/Else, Wait-Until, and Split🔒45m
Goals: Skipping Ahead and Measuring What Worked🔒45m

Module 2: Lead Scoring That Surfaces Sales-Ready Contacts3 lessons

Designing a Contact Score Worth Trusting🔒45m
Triggering the Sales Handoff From a Score🔒45m
Segmenting and Reporting by Readiness🔒45m

Module 3: The Built-In CRM and Deal Pipelines3 lessons

Pipelines, Stages, and the Anatomy of a Deal🔒45m
Deal Automations, Owners, and Tasks🔒45m
Win Probability, Forecasting, and Pipeline Hygiene🔒45m

Module 4: Site Tracking, Events, and Deal-Stage Nurture3 lessons

Installing Site Tracking and Triggering From Page Visits🔒45m
Event Tracking for In-App and Custom Actions🔒45m
Deal-Stage-Based Nurture That Adapts to the Buyer🔒45m