Partnerships & Channels

Affiliate Marketing

Turn partners into a revenue channel that pays for itself

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most brands launch an affiliate program, sign up a hundred partners, and then wonder why nothing sells. This course teaches the operator's craft: the economics that decide a commission rate, the platforms that track a sale across a 30-day cookie window, the recruiting and activation work that actually drives revenue, and the fraud and compliance traps that quietly drain budgets. You will leave able to set up a program on a real platform, write a commission structure tied to your margins, recruit and activate partners, and read the metrics that tell you whether the channel is winning.

Curriculum

Module 1: How Affiliate Marketing Actually Works3 lessons

The Four Players and the Performance PromisePreview45m
From Click to Cookie to Tracked Sale🔒45m
Payout Models and the Economics of a Commission🔒45m

Module 2: Setting Up the Program: Platforms and Structure3 lessons

Networks vs Platforms vs Self-Hosted🔒45m
Designing Commissions and Program Terms🔒45m
Building the Partner Experience and Creative🔒45m

Module 3: Recruiting and Activating the Right Partners3 lessons

The Partner Types and Where to Find Them🔒45m
Outreach, Vetting, and Recruiting at Scale🔒45m
Activation: Turning Sign-Ups Into Sellers🔒45m

Module 4: Tracking, Compliance, and Scaling Revenue3 lessons

Attribution, Tracking Accuracy, and Fraud🔒45m
Legal and Compliance: FTC, Disclosure, and Tax🔒45m
Metrics, Optimization, and Scaling the Channel🔒45m