Search Engine Optimization

AI-Powered SEO (AEO & GEO)

Get cited inside the answer, not lost on page two

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Search is shifting from a list of ten blue links to a single synthesized answer, and roughly 60% of Google searches now end without a click. This course teaches Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): the concrete content patterns, structured-data markup, and prompt-intent mapping that get a brand cited inside AI-generated answers. You will leave able to audit a page for AI-citation readiness, build a FAQ and entity strategy, and track your share of voice across Google AI Overviews, ChatGPT, Perplexity, and Gemini.

Curriculum

Module 1: How AI Answer Engines Actually Choose Sources3 lessons

From Ten Blue Links to One Synthesized AnswerPreview45m
Retrieval-Augmented Generation in Plain English🔒45m
Four Engines, Four Sourcing Behaviours🔒45m

Module 2: Prompt-Intent Mapping and Answer-Ready Content3 lessons

Researching Conversational and Question Queries🔒45m
Matching Intent to Page and Passage Structure🔒45m
Writing Extractable, Citation-Friendly Answers🔒45m

Module 3: Structured Data and Entities for LLM Citation3 lessons

Schema That Helps AI Understand and Quote You🔒45m
Building Entity Clarity and Topical Authority🔒45m
E-E-A-T and Trust Signals for Generative Engines🔒45m

Module 4: Measuring, Tracking, and Improving AI Visibility3 lessons

Measuring AI Share of Voice and Citations🔒45m
Auditing a Page for AI-Citation Readiness🔒45m
Running a Repeatable AEO and GEO Improvement Loop🔒45m