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Print & Campaign Design

Album & Cover Art Design

Design covers that hold up from a thumbnail to a 12 inch sleeve

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the craft of album and cover art from the working brief to the final files: how a square reads at 250 pixels in a streaming app and at twelve inches on a record sleeve, the visual conventions that signal metal versus jazz versus pop, and the typography rules for setting an artist and title on a square. You will work in the real specs that vinyl pressing plants, CD duplicators, and Spotify enforce, including bleed, safe zones, color mode, and minimum resolution. You finish able to design a cover concept, build it correctly for every format, and pitch it.

Curriculum

Module 1: What a Cover Has to Do3 lessons
Module 2: Genre Conventions and Visual Codes3 lessons
  • Why Genres Look the Way They Do🔒45m
  • A Field Guide to the Major Genres🔒55m
  • Building a Moodboard and a Direction🔒45m
Module 3: Composing and Typesetting the Square3 lessons
  • Composition on a Square Canvas🔒50m
  • Typography for Artist and Title🔒55m
  • Color and Texture That Sell the Sound🔒45m
Module 4: Production, Delivery, and the Pitch3 lessons
  • Print-Ready Vinyl and CD Files🔒55m
  • Streaming and Digital Delivery🔒45m
  • Pitching and Revising With Artists🔒45m
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