App Store Optimization (ASO)

Roughly 65 to 70 percent of App Store downloads come from search, and the average store listing converts only a single-digit share of the people who see it, so small ASO gains compound into large install numbers. This course teaches the exact App Store Connect and Google Play Console decisions that lift both your keyword rankings and your conversion rate: keyword research with real volume and difficulty data, the 30-character title and subtitle game on iOS versus the indexed long description on Android, screenshot and video creative that sells, a ratings and reviews engine, and disciplined A/B testing with Product Page Optimization and Google Play store listing experiments. You will leave able to audit a listing, ship a metadata and creative plan, and measure lift you can defend.