Brand Guidelines Creation

This hands-on course teaches the craft of turning a finished brand identity into a guidelines document people will actually use. You will plan the right scope for the project, write the logo construction page with clear space measured in X-height units and minimum sizes in pixels and millimetres, build a colour system with primary, secondary and neutral roles specified across HEX, RGB, CMYK and Pantone with AA contrast pairs, set a modular type scale, and direct imagery, iconography, voice and tone. You will finish by assembling and exporting a PDF and publishing a live Figma or Notion guide, plus a one-page brand-at-a-glance summary, so the brand stays consistent long after handoff.