Brand & Positioning

Brand Identity Design

Stop designing logos. Start designing identities.

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Move beyond making a single pretty logo to designing a coherent identity system the way studios do. You will write a brand strategy and personality brief, build a responsive logo suite, assemble accessible colour and type systems, and package everything into a brand guidelines document with the assets and rules a team needs to stay consistent.

Curriculum

Module 1: Strategy Before Pixels3 lessons

Identity vs Brand vs Logo: What You Are Actually DesigningPreview45m
The Brand Strategy Brief: Audience, Positioning, and Personality🔒50m
Auditing Competitors to Find Open Visual Territory🔒45m

Module 2: From Personality to Visual Direction3 lessons

Moodboards and Visual Territories That Earn Sign-Off🔒45m
Writing Design Principles That Constrain Choices🔒45m
Choosing a Logo Type That Fits the Strategy🔒50m

Module 3: Building the Logo Suite3 lessons

Sketching and Refining the Primary Mark🔒50m
Construction Grids, Clear Space, and Minimum Size🔒45m
The Responsive Logo Suite and File Package🔒50m

Module 4: Colour, Type, and the Brand Guide3 lessons

Building an Accessible Brand Colour Palette🔒50m
Selecting and Pairing Brand Typography🔒50m
Packaging the Brand Guidelines and Asset Toolkit🔒55m