Branding for Startups

This hands-on course teaches the craft of standing up a startup brand fast, cheaply, and well enough to launch and scale. You will write a one-page brand brief that captures positioning, audience and personality before any visuals; run a name through a real availability gauntlet (USPTO TESS, domain and handle checks, the .com question); build a logo from an intentional typeface and a small colour system; assemble a minimum viable identity with a 60-30-10 palette, a modular type scale, and a handful of reusable components; and finish by pricing the work in honest tiers and presenting the strategy to founders in a short deck that earns a yes. Every lesson names real tools, real numbers and real trade-offs, so you leave with a brand you could ship Monday, not a moodboard.