Entrepreneurship
Business Planning & Market Research
Validate the Idea Before You Spend a Dollar on It.
12 lessons4 modules10h 0m durationbeginner level
About this course
Most new businesses fail because they build something nobody will pay for, not because the founder lacked effort. This course replaces guessing with research: you will size a market top-down and bottom-up, separate TAM from SAM from SOM, study competitors with structured frameworks, and interview real customers using the Mom Test so the feedback you get is honest. You leave with a one-page business plan and a validated set of assumptions instead of a 40-page document nobody reads.
Curriculum
Module 1: From Idea to Researchable Question
- Why Most Business Plans Are FictionPreview
- Stating Your Idea as a Testable Hypothesis🔒
- Desk Research: Finding Free, Credible Data🔒
Module 2: Sizing the Market: TAM, SAM, and SOM
- What TAM, SAM, and SOM Actually Mean🔒
- Top-Down, Bottom-Up, and Value-Theory Sizing🔒
- Pricing Reality and Willingness to Pay🔒
Module 3: Competitor and Industry Analysis
- Finding and Categorizing Competitors🔒
- Porter's Five Forces and Industry Attractiveness🔒
- Positioning, Feature Matrices, and the Open Space🔒
Module 4: Customer Discovery and the One-Page Plan
- Customer Interviews and The Mom Test🔒
- Surveys, Experiments, and Validating Demand🔒
- The Lean Canvas and Your One-Page Plan🔒
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