AI Tools — Business Applications

ChatGPT for Marketing

Turn ChatGPT into your fastest-drafting marketing copywriter

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches marketers to operate ChatGPT (GPT-4o and o-series models) as a daily copy-and-strategy partner rather than a novelty. You will learn the CRAFT prompting structure, build a reusable brand voice spec, and generate ad copy, captions, email campaigns, personas, and calendars using proven frameworks like AIDA, PAS, and RACE. Every lesson ends with a copy-paste prompt and a worked before-and-after example.

Curriculum

Module 1: Prompting ChatGPT for Marketing Work3 lessons

How ChatGPT Generates Copy (and Where It Fails)Preview45m
The CRAFT Prompt Structure🔒45m
Building Your Brand Voice Spec and Custom Instructions🔒50m

Module 2: Writing Ad Copy That Converts3 lessons

AIDA and PAS for Ad Copy🔒45m
Meta and Google Ads: Sizing Copy to the Channel🔒50m
Generating and Testing Variations🔒45m

Module 3: Social Captions and Content Calendars3 lessons

Platform-Specific Captions🔒45m
Generating Content Pillars and Ideas🔒50m
Building a 30-Day Content Calendar🔒50m

Module 4: Email Campaigns, Personas, and Quality Control3 lessons

Writing Email Sequences and Subject Lines🔒50m
Audience Personas and Campaign Briefs🔒45m
Fact-Checking, Editing, and Avoiding AI Tells🔒45m