Email & Lifecycle

Cold Email Outreach

Cold Email That Lands in the Inbox and Books Meetings

12 lessons4 modules9h 45m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the modern, post-2024 approach to cold email where inbox placement is the hardest problem and personalization is the differentiator. You will set up sending infrastructure, warm domains correctly, write copy with frameworks that earn replies, and run multi-step sequences measured by positive reply rate and meetings booked. Every lesson uses named tools, real benchmarks, and worked examples you can copy.

Curriculum

Module 1: Infrastructure and Deliverability Foundations3 lessons

Why Deliverability Is the Real GamePreview45m
Domains, Inboxes, and Sending Limits🔒50m
SPF, DKIM, DMARC, and Domain Warm-Up🔒55m

Module 2: Targeting and List Building3 lessons

Defining Your Ideal Customer Profile🔒45m
Sourcing and Verifying Prospects🔒50m
Segmentation and Compliance🔒45m

Module 3: Copywriting That Earns Replies3 lessons

Subject Lines and the First Two Seconds🔒45m
Copy Frameworks: AIDA, PAS, and BAB🔒55m
Personalization at Scale🔒50m

Module 4: Sequencing, Sending, and Optimization3 lessons

Designing the Follow-Up Cadence🔒50m
Sending Tools and Account Hygiene🔒45m
Metrics, A/B Testing, and Scaling🔒50m