Community & Retention

Community Building & Marketing

Build a community your members never want to leave

12 lessons4 modules9h 35m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the full lifecycle of branded community marketing, from picking between Circle, Discord, Slack, and Facebook Groups to designing onboarding, rituals, and a moderation system that scales. You will instrument the metrics that connect community to retention and lifetime value, and build a content and member-journey engine that turns lurkers into contributors and advocates. Every module ends in a concrete artifact you apply to your own community.

Curriculum

Module 1: Foundations: Strategy, Platform, and Model3 lessons

Define the Community Purpose and the Business CasePreview45m
Choose the Right Platform: Circle vs Discord vs Slack vs Facebook🔒50m
Map the Member Journey and Founding Cohort🔒45m

Module 2: Onboarding and Activation3 lessons

Design a First-Week Onboarding Flow🔒50m
Reduce Friction and Make the First Contribution Easy🔒45m
Personalize Welcomes and Set Expectations🔒45m

Module 3: Engagement, Rituals, and Content3 lessons

Design Engagement Rituals and a Programming Calendar🔒50m
Write Prompts and Content That Spark Conversation🔒45m
Run Events, Challenges, and Live Programming🔒50m

Module 4: Moderation, Metrics, and Retention3 lessons

Build Moderation, Governance, and a Code of Conduct🔒50m
Measure Community Health and Engagement🔒50m
Connect Community to Retention, Churn, and Lifetime Value🔒50m