Creative Writing

Content & Blog Writing

Write Blog Posts People Read and Google Ranks

12 lessons4 modules9h 20m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn to write content that wins both the reader and the algorithm. This course covers how to find topics people search for, structure a post readers actually finish, write headlines and intros that earn the click, and optimize on-page SEO so the piece ranks. You leave with a finished, optimized article, a reusable post template, and a 90-day content calendar built on a topic-cluster strategy.

Curriculum

Module 1: Find Topics Worth Writing About3 lessons

Search Intent: Write for the Reader Behind the QueryPreview45m
Keyword Research Without Guesswork🔒50m
Read the SERP and Find Your Angle🔒45m

Module 2: Structure and Write the Draft3 lessons

Headlines That Earn the Click🔒45m
Intros, Flow, and the Inverted Pyramid🔒50m
Write Persuasively with AIDA and PAS🔒45m

Module 3: Optimize for Search3 lessons

On-Page SEO: Titles, Meta, and Headings🔒50m
Internal Links, Images, and Topic Clusters🔒45m
Measure, Update, and Refresh🔒45m

Module 4: Build a Publishing System3 lessons

Self-Editing for Clarity and Concision🔒50m
The Content Calendar and Workflow🔒45m
Distribution, Repurposing, and Growth🔒45m