Content Strategy

Content Distribution & Syndication

Stop publishing into the void

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most teams spend 80 percent of their effort creating content and 20 percent distributing it, then wonder why nobody reads it. This course flips that ratio. You will learn how to syndicate articles to Medium, Substack, and LinkedIn without triggering duplicate-content penalties, how to launch and optimize paid discovery campaigns on Outbrain and Taboola, and how to turn one pillar piece into a week of multi-platform posts using a documented repurposing workflow.

Curriculum

Module 1: The Distribution Mindset and Channel Map3 lessons

Why Great Content Dies Without DistributionPreview45m
Owned, Earned, and Paid: Building Your Channel Map🔒45m
Tiering Content by Distribution Potential🔒45m

Module 2: Syndication Without the SEO Penalty3 lessons

The Duplicate Content Myth and the Canonical Fix🔒45m
Syndicating to Medium and Substack🔒45m
LinkedIn Articles and Professional Syndication🔒45m

Module 3: Paid Content Distribution with Outbrain and Taboola3 lessons

How Native Discovery Networks Work🔒45m
Launching Your First Campaign with Tracking🔒45m
Optimizing Spend and Reading the Metrics🔒45m

Module 4: Repurposing Workflows and the Distribution Calendar3 lessons

One Pillar, Twelve Assets: The Repurposing Sprint🔒45m
Building the Weekly Distribution Calendar🔒45m
Measuring What Works and Iterating🔒45m