Growth & Experimentation

Conversion Rate Optimization

Turn more of the traffic you already have into customers

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most teams pour money into traffic and ignore the leaky bucket it pours into. This course gives you the research methods, prioritisation frameworks, and experimentation discipline that professional conversion specialists actually use, with named tools, real benchmarks, and worked examples. You will leave able to diagnose a funnel, write a proper hypothesis, run an A/B test that does not lie to you, and read the result correctly.

Curriculum

Module 1: What CRO Really Is and How to Think About It3 lessons

Conversion Optimization Is a Process, Not a TrickPreview45m
The Maths Behind a Conversion Rate🔒45m
Funnels, Friction, and Motivation🔒45m

Module 2: Research: Finding Where and Why Visitors Leave3 lessons

Quantitative Research: Reading the Funnel in GA4🔒45m
Qualitative Research: Watching Real Behaviour🔒45m
Synthesising Research Into a Conversion Audit🔒45m

Module 3: From Insight to Hypothesis to a Ranked Backlog3 lessons

Writing a Hypothesis That Can Be Wrong🔒45m
Prioritising With PXL and ICE🔒45m
Building an Experimentation Backlog and Roadmap🔒45m

Module 4: Running Valid Experiments and Reading Results3 lessons

A/B Testing Fundamentals and the Tools🔒45m
The Statistics That Keep You Honest🔒45m
Interpreting Results and Building a Learning Culture🔒45m