Creative Writing

Copywriting & Brand Voice

Write Copy That Sells and a Voice That Sticks

12 lessons4 modules9h 15m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn to write copy that moves a reader to act and to codify a brand voice that sounds the same whether it is a homepage headline or a shipping-confirmation email. The course covers the persuasion structures pros rely on, like AIDA and PAS, the mechanics of headlines, calls to action, and email sequences, and a step-by-step method for building and policing a voice. You leave with a headline bank, a long-form sales page outline, a five-email welcome sequence, and a one-page brand voice guide you can hand to any writer.

Curriculum

Module 1: Foundations of Persuasive Copy3 lessons

What Copywriting Is and the One-Reader RulePreview45m
Knowing the Reader: Awareness, Voice of Customer, and Benefits🔒45m
Persuasion Frameworks: AIDA, PAS, and the 4 Ps🔒45m

Module 2: Writing Copy That Converts3 lessons

Headlines and Hooks: The 80-Cent Sentence🔒45m
Calls to Action and Objection Handling🔒45m
The Long-Form Landing Page🔒50m

Module 3: Email and Channel Copy3 lessons

Subject Lines and the Open🔒45m
The Welcome Sequence and Nurture Emails🔒50m
Ad and Social Copy: Persuasion in Tight Spaces🔒45m

Module 4: Brand Voice and the Self-Editing Craft3 lessons

Defining a Brand Voice: Dimensions and Archetypes🔒50m
Documenting Voice: The Guide and the Voice Chart🔒45m
Self-Editing: Clarity, Rhythm, and the Polish Pass🔒45m