Video & Content Creation

Corporate Video & Brand Storytelling

Make Corporate Videos That Actually Win Business

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course covers the full lifecycle of professional corporate video — client briefing, script development, shoot logistics, and post-production delivery — with a focus on the three most-requested formats: client testimonials, explainer videos, and culture/employer-brand films. You will learn to apply narrative frameworks like the Problem-Agitate-Solve arc and the StoryBrand SB7 model to real business briefs. Every module is anchored in working templates, shot lists, and review checklists that you can use on your next project.

Curriculum

Module 1: The Corporate Video Landscape & Client Briefing3 lessons

The Three Formats Every Business Client NeedsPreview45m
Running a Client Discovery Session🔒45m
Positioning, Pricing, and Proposing Corporate Video Services🔒45m

Module 2: Scriptwriting & Story Architecture3 lessons

The StoryBrand SB7 Framework for Corporate Video🔒45m
Writing Scripts for Testimonials and Explainers🔒45m
Scripting the Culture Video: Values, Voice, and Authenticity🔒45m

Module 3: Production: Shooting Like a Professional3 lessons

Shot Lists, Call Sheets, and Location Prep🔒45m
Lighting and Audio for Corporate Environments🔒45m
Directing On-Camera Talent: Executives, Employees, and Clients🔒45m

Module 4: Post-Production, Delivery, and Client Management3 lessons

Editing the Corporate Video: Structure, Pacing, and Assembly🔒45m
Colour Grading, Captions, and Broadcast-Safe Delivery🔒45m
Managing Client Feedback, Revisions, and Long-Term Relationships🔒45m