Operations & Systems
Customer Service Excellence
Turn Customer Service Into Your Competitive Advantage
12 lessons4 modules9h 20m durationbeginner level
About this course
Most businesses say service matters but run it on instinct, so quality swings with whoever happens to pick up the phone. This course gives you the operating system that consistently great service companies use: explicit service standards and a service vision, a complaint-resolution method that turns upset customers into loyal ones, hiring and coaching practices that build a service culture, and a metrics dashboard built on NPS, CSAT, and CES with a closed feedback loop. By the end you will have documented standards, a recovery playbook, a training plan, and a live measurement system that links service quality to retention and revenue.
Curriculum
Module 1: The Case for Service and Setting Standards
- Why Service Is a Growth Strategy, Not a Cost CenterPreview
- Crafting a Service Vision and Standards🔒
- Knowing Your Customer and Their Expectations🔒
Module 2: Handling Complaints and Service Recovery
- The Service Recovery Paradox and Why Complaints Are Gifts🔒
- A Step-by-Step Complaint Resolution Method🔒
- De-escalation and Turning Complaints Into Improvement🔒
Module 3: Building a Service Culture and Front-Line Team
- Hiring and Onboarding for Service🔒
- Training and Coaching Front-Line Staff🔒
- Culture, Empowerment, and Recognition🔒
Module 4: Measuring Service and Sustaining the Advantage
- NPS, CSAT, and CES: Choosing the Right Metric🔒
- Building a Closed-Loop Feedback System🔒
- Mapping the Journey and Sustaining the Advantage🔒
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