Community & Retention

Customer Success Marketing

Stop Losing Customers. Start Growing with Them.

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most marketing budgets chase new logos while ignoring the customers already paying. This beginner course shows you how to align marketing programs with customer success motions — from onboarding campaigns to expansion plays to advocate-sourced case studies. You will learn industry-tested frameworks like the Customer Health Score, the Net Revenue Retention model, and the Customer Marketing Funnel, and leave with templated campaigns you can run immediately.

Curriculum

Module 1: The Case for Customer Success Marketing3 lessons

Why Acquisition Marketing Alone Is a Leaky BucketPreview45m
Mapping the Customer Lifecycle for Marketers🔒45m
Building the Business Case to Align Marketing and CS🔒45m

Module 2: Customer Health Scoring and Churn Prevention3 lessons

Designing a Customer Health Score🔒45m
Segmenting At-Risk Customers for Intervention🔒45m
Lifecycle Email Campaigns That Reduce Churn🔒45m

Module 3: Expansion Revenue and Upsell Marketing3 lessons

Identifying Expansion-Ready Accounts🔒45m
Crafting Expansion Campaigns That Convert🔒45m
Measuring Expansion Revenue Attribution🔒45m

Module 4: Customer Advocacy and Case Study Programs3 lessons

Identifying and Activating Customer Advocates🔒45m
Producing Case Studies That Drive Sales🔒45m
Measuring Advocacy Program ROI🔒45m