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Marketing & Growth

Digital Marketing for Local Business

Become the Obvious Local Choice on Every Nearby Screen

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most local businesses pour money into generic marketing while ignoring the few channels that actually decide whether a nearby customer finds and chooses them. This course builds the local growth stack in the order that matters: a fully optimized Google Business Profile, the local SEO and citation consistency that win the map pack, a review system that compounds trust, and paid local ads (Google Local Services Ads, Performance Max, and geo-targeted Meta) that you can measure and afford. By the end you can be the obvious local choice on the screen of every customer within driving distance.

Curriculum

Module 1: Owning Your Google Business Profile3 lessons
Module 2: Local SEO and Getting Found in Search3 lessons
  • The Three Local Ranking Factors🔒45m
  • On-Page Local SEO and Website Signals🔒45m
  • Citations, NAP Consistency, and Directories🔒45m
Module 3: Reviews and Reputation Management3 lessons
  • Why Reviews Drive Ranking and Revenue🔒45m
  • Building a Review-Generation Engine🔒45m
  • Responding to Reviews, Including the Bad Ones🔒45m
Module 4: Paid Local Ads and Community Growth3 lessons
  • Google Local Ads: Local Services Ads and Performance Max🔒45m
  • Geo-Targeted Meta Ads and Local Audiences🔒45m
  • Community Engagement and Measuring What Works🔒45m
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