Traditional & Offline

Direct Mail Marketing

Direct Mail That Gets Opened, Answered, and Pays for Itself

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches direct mail the way profitable mailers run it today: as a measurable, list-first channel rather than a creative gamble. You will choose between postcards, letters, and self-mailers, source targeted lists, personalize with variable data printing, file USPS Every Door Direct Mail, bridge the mailbox to digital with QR codes and PURLs, and calculate response rate, cost per acquisition, and ROI. Every lesson uses real formats, named tools, current USPS postage numbers, and worked dollar examples.

Curriculum

Module 1: Strategy, Formats, and the Offer3 lessons

Why Direct Mail Still Works and What Good Looks LikePreview45m
Choosing the Right Format: Postcard, Letter, or Self-Mailer🔒45m
Building an Offer and Message That Drives Response🔒45m

Module 2: Lists and Targeting3 lessons

List Types: Compiled, Response, and House Lists🔒45m
Working With List Brokers and Saturation Mapping🔒45m
Data Hygiene, CASS, and NCOA🔒45m

Module 3: Production, Personalization, and USPS Mailing3 lessons

Variable Data Printing and Personalization at Scale🔒45m
Postage Classes and How to Pay the Least🔒45m
Filing an EDDM Campaign Step by Step🔒45m

Module 4: Digital Bridges and Measuring Response3 lessons

QR Codes, PURLs, and Call Tracking🔒45m
Calculating Response Rate, Cost per Response, and ROI🔒45m
Testing, Iteration, and Integrating With Digital🔒45m