Email & Lifecycle

E-commerce Email Flows

Build the email flows that sell while you sleep

12 lessons4 modules9h 20m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This beginner course teaches the core automated email flows that drive recurring revenue for an online store, independent of which email platform you use. You will map the customer lifecycle, then build and write a welcome series, browse abandonment, cart abandonment, post-purchase, and VIP and winback flow, each with proven trigger logic, timing, and copy frameworks. By the end you can stand up a full flow library, read open, click, and per-recipient revenue, and run A/B tests that lift the numbers month over month.

Curriculum

Module 1: The Lifecycle and the Five Core Flows3 lessons

Flows vs Campaigns: Where the Revenue HidesPreview45m
Mapping the Customer Journey to Triggers🔒45m
Data, Tracking, and Deliverability Foundations🔒45m

Module 2: Welcome and Browse Abandonment Flows3 lessons

Designing a Welcome Series That Converts🔒50m
Browse Abandonment: Catching Early Intent🔒45m
Writing Copy and Subject Lines That Get Opened🔒45m

Module 3: Cart Abandonment and Post-Purchase Flows3 lessons

The Cart and Checkout Abandonment Flow🔒50m
Post-Purchase: Turning a Buyer Into a Repeat Buyer🔒50m
Cross-Sell, Upsell, and Average Order Value🔒45m

Module 4: VIP, Winback, and Measuring Performance3 lessons

VIP and Loyalty Flows for Best Customers🔒45m
Winback Flows for Lapsed Customers🔒45m
Measuring Flows and Running A/B Tests🔒50m