Email & Lifecycle
Email Marketing
Send Emails That Actually Get Read — and Convert
12 lessons4 modules9h 0m durationbeginner level
About this course
This course walks you through every layer of email marketing: building a list with opt-in forms and lead magnets, segmenting subscribers so the right people get the right message, writing subject lines and body copy that drive opens and clicks, and setting up automated flows that nurture and convert. You will learn how deliverability actually works and which metrics matter at each stage. Examples come from Mailchimp, Klaviyo, and ConvertKit so you can follow along in whichever platform you use.
Curriculum
Module 1: Building Your Email List
- Why Email Beats Every Other ChannelPreview
- Lead Magnets That Work🔒
- Opt-In Forms and Landing Pages🔒
Module 2: Segmentation and Audience Management
- The Logic of Segmentation🔒
- Tags, Lists, and Segments in Practice🔒
- List Hygiene and Deliverability Foundations🔒
Module 3: Campaigns and Copy That Convert
- Subject Lines and Preview Text🔒
- Email Copy and Structure🔒
- Planning and Sending Campaigns🔒
Module 4: Automations, Flows, and Metrics
- Building Your Welcome Sequence🔒
- Automations and Flows Beyond the Welcome🔒
- Metrics That Matter and How to Act on Them🔒
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