Marketing & Growth

Email Marketing & List Building

Build the One Marketing Channel No Algorithm Can Take Away From You.

12 lessons4 modules9h 50m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Email is the only marketing channel you actually own: no algorithm decides who sees it, and it returns roughly 36 dollars for every dollar spent per the DMA. This course teaches the full system, from ethical list building with lead magnets and opt-in forms, through platform setup on tools like Mailchimp, ConvertKit (Kit), Klaviyo, beehiiv, and Brevo, into copywriting for open rates, automation sequences, and the SPF, DKIM, and DMARC authentication that keeps you in the inbox under Gmail and Yahoo bulk-sender rules. Every concept comes with named tools, real benchmark numbers, and worked examples you can copy.

Curriculum

Module 1: Why Email, and Building a List You Actually Own3 lessons

The Economics of an Owned AudiencePreview45m
Lead Magnets That Convert Strangers Into Subscribers🔒45m
Opt-In Forms, Permission, and the Law🔒50m

Module 2: Platform Setup and Inbox Deliverability3 lessons

Choosing Your Email Platform🔒50m
Domain Authentication: SPF, DKIM, and DMARC🔒55m
Warming Up and Protecting Deliverability🔒50m

Module 3: Copywriting That Earns Opens and Clicks3 lessons

Subject Lines and Preview Text🔒50m
Writing Body Copy That Drives Action🔒50m
Segmentation and Personalization🔒45m

Module 4: Automation and Measuring What Matters3 lessons

The Welcome Sequence🔒50m
Cart Abandonment and Re-Engagement Flows🔒50m
Metrics, Testing, and Continuous Improvement🔒50m