Industry-Specific Business
Fitness Studio Business
Open a fitness studio that fills classes and stays open
12 lessons4 modules9h 0m durationbeginner level
About this course
This course walks an aspiring or new studio owner through the four decisions that determine survival: how you price memberships, how you pay instructors without crushing margin, how you negotiate a lease you can actually afford, and how you keep members long enough to recover what they cost to acquire. Every module uses real software, real benchmark numbers from the boutique and big-box fitness industry, and worked examples from a recurring case studio.
Curriculum
Module 1: Membership Models and Pricing
- The Three Membership Models and Who Each FitsPreview
- Pricing With Contribution Margin, Not Guesswork🔒
- Break-Even: The Members You Must Sell to Survive🔒
Module 2: Instructors and Class Economics
- Hiring and Scheduling Instructors Who Fill Rooms🔒
- Instructor Pay Models and What Each Costs🔒
- Class Utilization: The Operating Number to Watch🔒
Module 3: The Lease and the Build-Out
- Location and the Terms That Actually Matter🔒
- Negotiating Free Rent and the TI Allowance🔒
- Equipment, Insurance, and Permits Before You Open🔒
Module 4: Member Retention and Studio KPIs
- Retention Math: Churn, Lifetime, and LTV to CAC🔒
- The First 90 Days: Onboarding That Stops Churn🔒
- Running the Studio by the Numbers🔒
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