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Industry-Specific Business

Fitness Studio Business

Open a fitness studio that fills classes and stays open

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course walks an aspiring or new studio owner through the four decisions that determine survival: how you price memberships, how you pay instructors without crushing margin, how you negotiate a lease you can actually afford, and how you keep members long enough to recover what they cost to acquire. Every module uses real software, real benchmark numbers from the boutique and big-box fitness industry, and worked examples from a recurring case studio.

Curriculum

Module 1: Membership Models and Pricing3 lessons
Module 2: Instructors and Class Economics3 lessons
  • Hiring and Scheduling Instructors Who Fill Rooms🔒45m
  • Instructor Pay Models and What Each Costs🔒45m
  • Class Utilization: The Operating Number to Watch🔒45m
Module 3: The Lease and the Build-Out3 lessons
  • Location and the Terms That Actually Matter🔒45m
  • Negotiating Free Rent and the TI Allowance🔒45m
  • Equipment, Insurance, and Permits Before You Open🔒45m
Module 4: Member Retention and Studio KPIs3 lessons
  • Retention Math: Churn, Lifetime, and LTV to CAC🔒45m
  • The First 90 Days: Onboarding That Stops Churn🔒45m
  • Running the Studio by the Numbers🔒45m
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