Emerging Design Disciplines

Generative & AI Art Direction

Direct the machine like an art director

12 lessons4 modules9h 45m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course treats AI image generation as an art-direction discipline, not a slot-machine. You will learn a repeatable prompt anatomy, control style with image references and seeds, hold a brand together across a whole set, and integrate generated assets into a professional pipeline through upscaling, retouching, and licensing checks. You leave able to brief, evaluate, fix, and ship AI imagery to a client standard.

Curriculum

Module 1: From Prompting to Art Direction3 lessons

The Difference Between Generating and DirectingPreview45m
How Diffusion Models Read a Prompt🔒45m
The Brief Comes First: Defining the Image Before You Type🔒50m

Module 2: Prompt Anatomy and Style Control3 lessons

The Prompt Formula: Subject, Medium, Style, Detail🔒50m
Directing Medium, Lighting, and Composition with Words🔒50m
Parameters and Weights: Steering the Output🔒45m

Module 3: Style, Reference, and Brand Consistency3 lessons

Choosing Your Generator: Midjourney, DALL-E 3, and Firefly🔒50m
Directing with Image References, Style References, and Seeds🔒55m
Holding a Brand Together Across a Set🔒50m

Module 4: Finishing and Integrating into a Real Workflow3 lessons

Fixing and Upscaling: From Generation to Deliverable🔒50m
Building AI into a Professional Design Pipeline🔒50m
Ethics, Licensing, and Talking to Clients🔒45m