Go-to-Market Strategy

A go-to-market strategy is the plan for how a specific product reaches a specific buyer and turns into revenue, and most fail not because the product is bad but because the launch had no target, no positioning, no channel logic, and no way to tell if it worked. This course replaces guesswork with the methods product marketers, founders, and growth teams actually use, including beachhead targeting and Crossing the Chasm, April Dunford's positioning method, the sales-motion taxonomy from self-serve to enterprise, channel-economics math with CAC and LTV, value-based and Van Westendorp pricing, and a tiered launch and metrics plan. You will leave able to choose who to sell to first, position so you become the obvious choice, pick channels whose unit economics work, price on value, and run a launch with clear success metrics.