Paid Search

Google Shopping & Merchant Center

Win Google Shopping in the feed, not just the auction

12 lessons4 modules9h 30m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Google Shopping is won in the product feed long before the auction. This course walks you from Merchant Center verification and feed specification through Standard Shopping and Performance Max campaign builds, bidding strategy choice, and price-positioning tactics. Every lesson uses named tools, real attribute requirements, and worked ROAS and margin math you can apply to a live store the same day.

Curriculum

Module 1: Merchant Center Foundations3 lessons

How Google Shopping Actually WorksPreview45m
Creating and Verifying Your Account🔒45m
Configuring Tax and Shipping🔒45m

Module 2: Building a Winning Product Feed3 lessons

Required and Recommended Attributes🔒50m
Writing Titles That Win Impressions🔒50m
Feed Diagnostics and Fixing Disapprovals🔒50m

Module 3: Launching Shopping Campaigns3 lessons

Standard Shopping vs Performance Max🔒45m
Campaign Structure by Margin and Intent🔒45m
Conversion Tracking and Budgets🔒45m

Module 4: Bidding and Price Positioning3 lessons

Choosing a Bidding Strategy🔒50m
Reading Competitive Price Signals🔒50m
Ongoing Optimization and Negatives🔒50m