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Social & Creator Platforms

Influencer & Creator Brand Deals

Turn Your Audience Into a Sponsorship Business

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Brand deals are the most lucrative revenue stream for most creators, yet most beginners underprice themselves, skip contracts, and lose renewals because deliverables miss the mark. This course walks you through every stage of the sponsorship lifecycle: positioning yourself as a business, building a professional media kit with the metrics brands actually care about, setting CPM and flat-rate benchmarks by niche, pitching cold and responding to inbound inquiries, negotiating deliverables and exclusivity clauses, producing integrated ads that convert, and managing post-campaign reporting to lock in repeat business.

Curriculum

Module 1: Positioning Yourself as a Brand Partner3 lessons
Module 2: Pitching and Outreach3 lessons
  • Finding the Right Brands to Pitch🔒45m
  • Writing Pitches That Get Replies🔒45m
  • Handling Inbound Inquiries and Agency Briefs🔒45m
Module 3: Contracts and Negotiation3 lessons
  • The Creator Contract Essentials🔒45m
  • Negotiating Rates, Scope, and Extras🔒45m
  • Protecting Yourself: Exclusivity, Kill Fees, and Disputes🔒45m
Module 4: Delivering and Renewing Brand Deals3 lessons
  • Scripting and Producing Integrated Ads🔒45m
  • Campaign Reporting That Earns Renewals🔒45m
  • Managing Multiple Brand Deals and Avoiding Conflicts🔒45m
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