Marketing & Growth

Influencer Marketing for Brands

Run influencer partnerships that actually pay back

12 lessons4 modules9h 35m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Influencer Marketing for Brands teaches the full operating loop of creator partnerships: defining objectives, sourcing and vetting creators, negotiating fair deals, briefing and shipping campaigns, and proving return on investment. It uses real platforms, named tools, current rate benchmarks, and worked examples so a beginner can run a credible program. No coding required.

Curriculum

Module 1: Strategy and the Influencer Landscape3 lessons

How Influencer Marketing Actually WorksPreview45m
Picking Platforms and Creator Tiers🔒45m
Setting Objectives, Budget, and Benchmarks🔒50m

Module 2: Finding and Vetting Creators3 lessons

Sourcing: Where to Find the Right Creators🔒45m
Vetting for Authentic Reach and Brand Fit🔒50m
Spotting Fake Followers and Fraud🔒45m

Module 3: Outreach, Negotiation, and Contracts3 lessons

Outreach and Building the Relationship🔒45m
Negotiating Deliverables, Rates, and Rights🔒50m
Contracts and FTC Disclosure Compliance🔒50m

Module 4: Campaign Execution and Measuring ROI3 lessons

Briefing and Launching the Campaign🔒45m
Tracking and Attribution🔒50m
Calculating ROI and Reporting Results🔒55m