Email & Lifecycle

Klaviyo for E-commerce

Turn Klaviyo into your store's quietest, highest-paid salesperson

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Klaviyo drives roughly a third of e-commerce email-and-SMS revenue from automated flows rather than one-off campaigns, yet most stores ship a single broken welcome email and stop. This course rebuilds your account the way a high-performing brand runs it: connected data, four core flows, predictive segments, an SMS layer, and an A/B testing habit. Every lesson uses real Klaviyo metrics, named integrations, and worked numbers you can copy straight into your store.

Curriculum

Module 1: Connecting Your Store and Reading the Data3 lessons

Integrating Shopify and Verifying Event TrackingPreview45m
Account Anatomy: Lists, Segments, Flows and Campaigns🔒45m
Metrics That Matter and How Klaviyo Attributes Revenue🔒45m

Module 2: The Four Flows That Make the Money3 lessons

The Welcome Series and Abandoned-Cart Flow🔒45m
Post-Purchase Flows That Build Loyalty🔒45m
Winback Flows for Lapsed Customers🔒45m

Module 3: Segmentation and Predictive Analytics3 lessons

Building Segments from Behaviour and Properties🔒45m
Predictive Analytics: CLV, Churn Risk and Next Order🔒45m
Dynamic Content and Personalisation🔒45m

Module 4: SMS, A/B Testing and Deliverability3 lessons

Adding SMS to Your Flows Compliantly🔒45m
A/B Testing Flows and Campaigns🔒45m
Deliverability, Sender Reputation and Auditing🔒45m