Web & Interface Design

Landing Page Design

Design landing pages that turn visitors into action

12 lessons4 modules9h 30m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This beginner course teaches the craft of conversion-focused landing page design, not just how a page looks but how it persuades a specific visitor to take one action. You will study the frameworks marketers use daily (AIDA, PAS, message match, attention ratio, Cialdini's principles of persuasion) and the named tools and benchmarks behind them. Every lesson pairs a principle with a concrete, numbers-backed technique you can apply to a real page.

Curriculum

Module 1: What a Landing Page Is and the Job It Does3 lessons

Landing Pages vs Websites: One Page, One GoalPreview45m
The Metrics That Define a Landing Page🔒45m
Defining Your Goal, Audience, and Offer🔒45m

Module 2: The Above-the-Fold Hero3 lessons

Why the First Screen Decides Everything🔒45m
Writing a Value Proposition and Headline🔒50m
Hero Layout: Copy, CTA, and Supporting Visual🔒50m

Module 3: Persuasive Copy and Calls to Action3 lessons

Message Match: Keeping the Scent from Ad to Page🔒45m
Copywriting Frameworks: AIDA, PAS, and Benefits🔒50m
Designing the Call to Action🔒50m

Module 4: Trust, Friction, and Testing3 lessons

Trust Signals and Social Proof🔒50m
Reducing Friction and Distraction🔒45m
A/B Testing and Continuous Improvement🔒50m