Growth & Experimentation

Landing Page Design & Optimization

Design landing pages that turn clicks into customers

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

A landing page is not a website page with the navigation removed. This course gives you the conversion-centred design anatomy, message-match discipline, and copy and trust frameworks that professional landing-page specialists use, with named tools, real benchmarks, and worked examples. You will leave able to wire-frame a high-converting page, write a hero that earns the scroll, fix the speed problems that silently kill conversions on mobile, and run a clean test that tells you the truth about what you changed.

Curriculum

Module 1: What a Landing Page Is and the Anatomy That Converts3 lessons

A Landing Page Is a Single-Goal Page, Not a Home PagePreview45m
Conversion-Centred Design and the Seven Principles🔒45m
The Conversion-Centred Page Anatomy🔒45m

Module 2: The Hero, the Fold, and Message Match3 lessons

The Hero Section and the Five-Second Test🔒45m
Message Match: Protecting the Scent of the Click🔒45m
Calls to Action and Reducing Friction🔒45m

Module 3: Copy, Trust, and Persuasion Frameworks3 lessons

Copy Frameworks: PAS, the LIFT Model, and Benefits🔒45m
Trust Signals That Overcome Doubt🔒45m
Visual Hierarchy, Layout, and Mobile-First Design🔒45m

Module 4: Speed, Testing, and Continuous Optimization3 lessons

Page Speed and Core Web Vitals🔒45m
A/B Testing Your Landing Page Honestly🔒45m
Behaviour Data and the Optimization Loop🔒45m