Paid & Organic Social

LinkedIn Ads

Run LinkedIn Ads That Reach the Right Buyers Without Burning Budget

12 lessons4 modules9h 35m durationbeginner level

Instructor: StretchLearn Faculty

About this course

LinkedIn is where most B2B buying committees actually spend their work day, but it punishes beginners with high floor CPMs and confusing objective and bid choices. This course teaches the modern Campaign Manager playbook end to end: account-based targeting, the right format for each funnel stage, native Lead Gen Forms, the Insight Tag and Conversions API, and the cost-per-lead math that decides whether a campaign pays. Every lesson uses real Campaign Manager settings, named features, and worked numbers so you can launch without burning a quarter of budget on a test.

Curriculum

Module 1: Foundations: The LinkedIn Ads Machine and Campaign Structure3 lessons

Why LinkedIn Is Expensive and When It Is Worth ItPreview45m
Inside Campaign Manager: Accounts, Groups, and Campaigns🔒50m
Choosing the Right Objective for Each Funnel Stage🔒45m

Module 2: Targeting: Reaching the Exact B2B Buyer3 lessons

Attribute Targeting: Job Function, Seniority, and Company🔒50m
Account-Based Targeting: Uploading a Company List🔒50m
Matched Audiences and Retargeting Warm Traffic🔒45m

Module 3: Formats, Creative, and Lead Capture3 lessons

Ad Formats: Single Image, Video, Document, and Carousel🔒50m
Lead Gen Forms: Capturing Leads Inside LinkedIn🔒50m
Message Ads and Conversation Ads: Use With Care🔒45m

Module 4: Tracking, Bidding, and Cost-Per-Lead Optimization3 lessons

The Insight Tag and Conversion Tracking🔒50m
Bidding, Budgets, and Avoiding Overpayment🔒45m
Cost Per Lead: The Math and the Optimization Routine🔒50m