Productivity Tools

LinkedIn for Business & Personal Branding

Build a LinkedIn presence that brings business to you

12 lessons4 modules9h 15m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course walks you step by step from a half-finished profile to a working LinkedIn growth and lead-generation engine. You will rewrite your headline and About section using proven frameworks, build a repeatable content calendar with named post formats, and use AI tools like ChatGPT and Taplio to draft faster without sounding robotic. By the end you will have a 30-day posting plan and a respectful outbound process that turns profile views into booked calls.

Curriculum

Module 1: Positioning and Profile Optimization3 lessons

Choose Your Positioning and One-Sentence BrandPreview45m
Engineer a Headline and About Section That Convert🔒50m
Banner, Featured, and Profile Proof Elements🔒40m

Module 2: Thought-Leadership Content That Earns Attention3 lessons

Six Post Formats You Can Reuse Forever🔒50m
Hooks, Structure, and Readability🔒50m
Build a Repeatable Content Calendar🔒45m

Module 3: Growing a Targeted Audience3 lessons

The Engagement-First Growth Strategy🔒45m
Strategic Connections and Network Building🔒45m
Creator Tools, Newsletters, and Reach Levers🔒40m

Module 4: AI Tools and Turning Attention into Leads3 lessons

Using AI to Draft and Refine Posts🔒50m
Lead Magnets and Converting Followers to Conversations🔒50m
Outbound, Analytics, and a Weekly Scorecard🔒45m