Social & Creator Platforms

LinkedIn Content & Personal Brand

Build Real Authority on LinkedIn — Starting This Week

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches beginners how to build a LinkedIn personal brand that generates consistent engagement and opens professional doors. You will learn profile optimisation, content frameworks used by top creators, and how to use native video and newsletters to stand out. Every lesson uses real examples, named tools, and repeatable systems — no vague advice.

Curriculum

Module 1: Profile Foundation & Positioning3 lessons

The LinkedIn Profile AuditPreview45m
Defining Your Niche and Audience Avatar🔒45m
Writing an About Section That Converts🔒45m

Module 2: Content Strategy & the Weekly Posting System3 lessons

The LinkedIn Content Mix — Five Post Types That Drive Growth🔒45m
The Hook-Body-CTA Framework for Every Post🔒45m
Building Your 4-Week Content Calendar🔒45m

Module 3: High-Impact Content Formats — Carousels, Video & Newsletter3 lessons

Creating LinkedIn Carousels That Get Saved and Shared🔒45m
LinkedIn Native Video — From Nervous to Confident on Camera🔒45m
Launching Your LinkedIn Newsletter🔒45m

Module 4: Audience Growth, Engagement & Analytics3 lessons

Strategic Connection Growth — From 0 to 500+ Targeted Followers🔒45m
Engagement Tactics That Amplify Reach🔒45m
Reading LinkedIn Analytics to Double Down on What Works🔒45m