Paid & Organic Social

LinkedIn Organic Growth & Thought Leadership

Build a B2B audience on LinkedIn without spending a dollar on ads

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

LinkedIn has over 1 billion members and 130,000+ posts published per minute, yet most professionals post into silence because they fight the algorithm instead of feeding it. This course gives you a repeatable organic-growth system: the dwell-time mechanics behind reach, the formats that travel (text hooks, document carousels, polls, long-form), a profile rebuilt for search and conversion, a 20-minute daily engagement routine, and a non-spammy DM framework that turns followers into booked calls. You will leave with a content calendar, a measurement dashboard, and a personal point of view worth following.

Curriculum

Module 1: How the LinkedIn Feed Actually Decides Reach3 lessons

The Three Stages a Post Goes ThroughPreview45m
Dwell Time and the Signals That Matter🔒45m
Creator Mindset: A Point of View, Not a Resume🔒45m

Module 2: A Profile That Converts Visitors Into Followers and Leads3 lessons

The Above-the-Fold Decision🔒45m
Profile SEO and the About Section🔒45m
Featured, Activity, and Proof🔒45m

Module 3: Content Formats and a Calendar That Earns Reach3 lessons

Hooks: Winning the First Two Lines🔒45m
The Four High-Reach Formats🔒45m
Content Pillars and a Weekly Calendar🔒45m

Module 4: Engagement Loops and DM Outreach That Books Calls3 lessons

The 20-Minute Daily Engagement Routine🔒45m
Warm DMs: From Engager to Conversation🔒45m
Measuring What Works and Iterating🔒45m