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Niche & Vertical Marketing

Marketing for Agencies

Market Your Agency Like You Market Your Clients

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most agencies stall because they market themselves last and worst, selling everything to everyone and chasing whoever replies. This course gives you the operating system that high-growth agencies actually use: a sharp niche and a productized offer that makes you easy to refer, an inbound engine built on pillar content and LinkedIn authority, and outbound that opens with a relevant case study instead of a generic pitch. You finish with a documented referral engine, a pipeline you can forecast, and the metrics to know which channel is paying.

Curriculum

Module 1: Positioning, Niche, and a Productized Offer3 lessons
Module 2: Inbound: Thought Leadership and Content That Attracts Clients3 lessons
  • The Agency Inbound Engine and Pillar Content🔒50m
  • Lead Magnets and Capturing Demand🔒45m
  • Repurposing and a Sustainable Content Cadence🔒45m
Module 3: Outbound: Case Study-Driven Outreach and LinkedIn Authority3 lessons
  • Building Authority on LinkedIn🔒50m
  • Case Study-Driven Cold Outreach🔒55m
  • Turning Results Into Persuasive Case Studies🔒45m
Module 4: Referrals, Partnerships, and Measuring What Works3 lessons
  • Designing a Referral Engine🔒50m
  • Strategic Partnerships and Referral Networks🔒45m
  • Metrics, Pipeline, and Forecasting Growth🔒50m
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