Niche & Vertical Marketing

Marketing for Course Creators & Online Educators

Sell your online course without a huge audience or ad budget

12 lessons4 modules9h 50m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches independent educators and creators how to turn expertise into a profitable course business without a big audience or ad budget. You will build a lead magnet and email list, validate demand before you build, and run both live and evergreen launches using proven frameworks like the Product Launch Formula and webinar-to-enrollment funnels. By the end you will have a launch plan, a chosen platform, and the metrics to scale enrollments predictably.

Curriculum

Module 1: Audience Building and Demand Validation3 lessons

Choosing a Profitable Niche and Buyer PersonaPreview45m
Lead Magnets and Email List Building🔒50m
Validating Demand With Pre-Sells🔒45m

Module 2: Running a Live Launch3 lessons

The Product Launch Formula Framework🔒50m
Pre-Launch Content That Builds Anticipation🔒45m
The Open-Cart Email Sequence🔒50m

Module 3: Webinar and Evergreen Funnels3 lessons

Structuring a Teaching Webinar That Sells🔒55m
The Webinar Pitch and Stack Offer🔒50m
Building an Evergreen Funnel🔒50m

Module 4: Platform Selection and Scaling3 lessons

Choosing Your Course Platform🔒50m
Paid Traffic and Cold Audiences🔒50m
Metrics, Retention, and Scaling Revenue🔒50m