Marketing for E-commerce Stores
Make the marketing math close, then scale it
About this course
Most online stores do not fail because the product is bad, they fail because the marketing math does not close: it costs more to acquire a customer than that customer is worth. This course teaches e-commerce marketing as a full-funnel system tuned to that math, the metrics that govern it (CAC, AOV, contribution margin, LTV, MER and ROAS), profitable paid acquisition on Meta, TikTok and Google Shopping, retention through Klaviyo-style email and SMS flows, influencer and UGC gifting, and the repeat-purchase work that turns a one-time buyer into a profitable one. Every lesson uses real platform mechanics, named tools, benchmark numbers and worked examples you can apply to a Shopify or WooCommerce store this week.
Curriculum
Module 1: The Numbers That Govern a Store: Unit Economics and the Funnel
- Why Stores Fail: The Acquisition Cost Versus Value TrapPreview
- Model Your Store: AOV, Margin, LTV, MER and ROAS🔒
- The Full Funnel: Acquisition, Conversion and Retention as One System🔒
Module 2: Profitable Paid Acquisition: Meta, TikTok and Google Shopping
- Meta Ads for Stores: Pixel, Funnel Structure and Reading ROAS🔒
- TikTok and UGC-Style Ads: Winning the Cold Scroll🔒
- Google Shopping and Merchant Center: Capturing Buying Intent🔒
Module 3: Retention and Owned Channels: Email and SMS That Keep Customers
- Why Retention Beats Acquisition: Owned Lists and the Flows That Pay🔒
- Build the Core Flows: Welcome, Cart Recovery and Post-Purchase🔒
- Grow and Keep the List: Capture, SMS and Compliance🔒
Module 4: Influencers, AOV and the Repeat-Purchase Engine
- Influencer and UGC Gifting That Produces Performing Content🔒
- Raise Average Order Value: Bundles, Thresholds and Post-Purchase Offers🔒
- The Repeat-Purchase Engine and Your 90-Day Retention Calendar🔒