Niche & Vertical Marketing

Marketing for Gyms & Fitness Studios

Fill Your Gym and Keep Members Longer

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most fitness businesses live or die on two numbers: how many trials convert to members and how long those members stay. This course gives you the funnels, content cadence, referral mechanics, and Google Ads campaigns to move both. Every framework comes with named tools, realistic benchmarks, and worked examples you can copy into your own studio this week.

Curriculum

Module 1: The Economics of a Full Gym3 lessons

LTV, CAC, and the Math That Sets Your BudgetPreview45m
Diagnosing Churn Before You Buy Traffic🔒45m
Positioning Your Studio Against the Big Box🔒45m

Module 2: Organic Content That Fills Classes3 lessons

The Local Discovery Content Engine🔒45m
Short-Form Video Formats That Convert🔒45m
Turning Members Into Content and Reviews🔒45m

Module 3: Trial Funnels and Referral Engines3 lessons

Designing an Irresistible Trial Offer🔒45m
Lead Follow-Up and the Trial-to-Member Conversation🔒45m
Building a Referral Engine🔒45m

Module 4: Local Google Ads and Retention3 lessons

Google Search Ads for 'Gym Near Me' Demand🔒45m
Performance Max, Google Business Profile, and Local SEO🔒45m
Onboarding and Retention That Compounds LTV🔒45m