Niche & Vertical Marketing

Marketing for Healthcare Practices

Fill your schedule without breaking HIPAA

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course teaches the four marketing channels that consistently drive new and returning patients for clinics: local SEO, online reviews, Google Ads, and lifecycle email. Every tactic is framed around HIPAA's Privacy and Marketing rules so you never trade growth for a violation. You finish with a measurable acquisition and retention system tied to cost per acquired patient and chair or schedule utilization.

Curriculum

Module 1: The Compliance-First Marketing Foundation3 lessons

What HIPAA Actually Permits in MarketingPreview45m
Business Associate Agreements and Your Vendor Stack🔒45m
The Metrics That Prove Marketing Works🔒45m

Module 2: Local SEO and Google Business Profile3 lessons

Winning the Google Map Pack🔒45m
Citations, NAP Consistency, and On-Site Local SEO🔒45m
Service Pages and Helpful Health Content🔒45m

Module 3: Reviews and Reputation Management3 lessons

Why Reviews Drive Healthcare Decisions🔒45m
Running a HIPAA-Safe Review Campaign🔒45m
Responding to Reviews Without Disclosing PHI🔒45m

Module 4: Paid Ads and Patient Retention3 lessons

Google Ads for Practices Without Leaking PHI🔒45m
Patient Retention Email and Recall Programs🔒45m
The Integrated Growth System and Annual Plan🔒45m