Niche & Vertical Marketing

Marketing for Local Service Businesses

Make the phone ring with steady, profitable local jobs

12 lessons4 modules9h 25m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Local service businesses live and die by the phone ringing, yet most waste money on the wrong channels. This course builds a complete lead engine around Google Local Services Ads, Google Business Profile, a review flywheel, and Facebook local awareness ads. You will track cost per lead and cost per booked job so every dollar is accountable.

Curriculum

Module 1: The Local Lead Engine and Your Numbers3 lessons

How Local Customers Find a Service ProPreview45m
The Unit Economics of a Booked Job🔒45m
Tracking Leads Without Expensive Software🔒45m

Module 2: Google Business Profile and the Map Pack3 lessons

Setting Up a Profile That Ranks🔒50m
Photos, Posts, and Services That Convert🔒45m
Local Citations and On-Page Local SEO🔒45m

Module 3: Google Local Services Ads and the Review Flywheel3 lessons

Launching Local Services Ads🔒50m
Building the Review Flywheel🔒50m
Turning Reviews and Referrals Into Repeat Revenue🔒45m

Module 4: Facebook Ads, Speed-to-Lead, and Your Plan3 lessons

Facebook and Instagram Local Awareness Ads🔒50m
Speed-to-Lead: Winning the Job at First Contact🔒45m
Your 90-Day Local Marketing Plan🔒50m