Niche & Vertical Marketing

Marketing for Real Estate Agents

Build a real estate pipeline that does not depend on luck or cold calls

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most agents fail not because they cannot sell but because they have no reliable source of new conversations. This course builds five connected lead channels for a real estate agent: a hyperlocal website and Google Business Profile that rank for your farm, a Facebook and Instagram presence that makes you the neighbourhood expert, listing and area videos that win attention and listings, a structured referral and past-client system, and a monthly market-report lead magnet that captures and nurtures buyers and sellers. You will leave with a 90-day pipeline plan, named tools, real templates, and the metrics to know what is working.

Curriculum

Module 1: Pick a Farm and Own It in Local Search3 lessons

Choosing a Geographic Farm You Can WinPreview45m
Your Google Business Profile and Hyperlocal Foundation🔒45m
Hyperlocal Pages and Near-Me Keywords🔒45m

Module 2: Farm Your Neighbourhood on Facebook and Instagram3 lessons

Profiles, Positioning, and a Repeatable Content System🔒45m
Content That Generates Conversations🔒45m
Targeted Facebook and Instagram Ads for Your Farm🔒45m

Module 3: Win Attention and Listings With Video3 lessons

A Simple, Repeatable Video Setup🔒45m
Listing Walkthroughs and Neighbourhood Tours🔒45m
Distribution: One Shoot, Many Leads🔒45m

Module 4: Referrals, Lead Magnets, and Measuring ROI3 lessons

Build a Referral and Past-Client Engine🔒45m
Market-Report Lead Magnets and Landing Pages🔒45m
Your Pipeline Scorecard and 90-Day Plan🔒45m