Growth & Experimentation

Marketing Funnels

Build the whole journey, not just disconnected tactics

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most businesses run disconnected tactics and call it a funnel. This course gives you the end-to-end system professionals actually use: the AARRR pirate-metrics spine, AIDA and the value-ladder for offer design, and the unit economics (CAC, LTV, conversion rate) that tell you whether the machine pays for itself. You will leave able to draw your full funnel, instrument it in GA4, fix the leakiest stage, and turn buyers into repeat customers and advocates.

Curriculum

Module 1: Funnel Foundations and the Pirate-Metrics Spine3 lessons

What a Marketing Funnel Actually IsPreview45m
AARRR: The Pirate Metrics Framework🔒45m
Funnel Math: Conversion Rate, CAC, and LTV🔒45m

Module 2: Top of Funnel: Attracting and Capturing Attention3 lessons

TOFU, MOFU, BOFU and Buyer Intent🔒45m
Lead Magnets That Earn the Email🔒45m
Landing Pages and Traffic Sources🔒45m

Module 3: Middle and Bottom: Nurturing and Converting3 lessons

Email Nurture Sequences That Build Trust🔒45m
The Value Ladder and Offer Design🔒45m
Sales Pages and Conversion Triggers🔒45m

Module 4: Back of Funnel, Measurement, and Loops3 lessons

Measuring the Funnel in GA4🔒45m
Upsells, Cross-Sells, and Order Value🔒45m
Retention and the Referral Loop🔒45m