eCommerce & Marketplace

Marketplace & Amazon Marketing

Sell More on Amazon — Without Guessing

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course gives beginners a practical, numbers-driven foundation for marketplace selling. You will learn how the A9/A10 algorithm ranks products, how to write keyword-rich listings that convert, how to structure Sponsored Products and Sponsored Brands campaigns, and the specific variables — fulfillment method, price, seller metrics — that determine Buy Box eligibility. Every module uses real campaign examples, benchmark figures, and named tools so you can act immediately.

Curriculum

Module 1: Amazon Fundamentals — Algorithm, Listing Architecture, and Keyword Research3 lessons

How the A9/A10 Algorithm Ranks ProductsPreview45m
Keyword Research That Actually Moves Rank🔒45m
Building a High-Converting Listing Structure🔒45m

Module 2: Sponsored Ads — Campaign Structure, Bidding, and Optimization3 lessons

Sponsored Products Campaign Architecture🔒45m
ACoS, TACoS, and Bid Calculation🔒45m
Sponsored Brands, Display, and Product Targeting🔒45m

Module 3: Winning the Buy Box — Eligibility, Variables, and Defense3 lessons

Buy Box Mechanics — Who Gets It and Why🔒45m
Account Health — The Non-Negotiable Foundation🔒45m
Pricing Strategy, Repricing Tools, and Hijacker Defense🔒45m

Module 4: Multi-Marketplace Expansion, Reviews, and 90-Day Growth Roadmap3 lessons

Expanding Beyond Amazon — Walmart, eBay, and Etsy🔒45m
Review Acquisition — Compliant Strategies That Actually Work🔒45m
Your 90-Day Amazon Growth Roadmap🔒45m