Paid & Organic Social

Meta Ads (Facebook & Instagram)

Run Facebook & Instagram Ads That Actually Turn a Profit

12 lessons4 modules9h 40m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Meta still drives the majority of small-business paid social spend, but most beginners burn budget on the wrong objective, broken tracking, and untested creative. This course teaches the modern Advantage+ era playbook end to end: campaign architecture, audience strategy, the Pixel and Conversions API, creative testing frameworks, and reading the metrics that actually predict profit. Every lesson uses real Ads Manager settings, named tools, and worked numbers so you can launch and scale with confidence.

Curriculum

Module 1: Foundations: The Meta Ads Machine and Campaign Architecture3 lessons

How the Meta Auction Actually Decides Who WinsPreview45m
Business Manager and Ad Account Setup Without the Footguns🔒50m
Picking the Right Objective for Each Funnel Stage🔒45m

Module 2: Audiences: Targeting in the Privacy-First Era3 lessons

Custom Audiences: Retargeting Warm Traffic🔒50m
Lookalike Audiences: Cloning Your Best Customers🔒45m
Advantage+ and Why Broad Often Beats Narrow🔒45m

Module 3: Tracking and Creative: Pixel, CAPI, and Ads That Convert3 lessons

Installing and Verifying the Meta Pixel🔒55m
Conversions API: Recovering Lost Signal🔒45m
Creative Testing: A Framework That Beats Guessing🔒55m

Module 4: Measurement and Optimization: Reading the Numbers and Scaling3 lessons

ROAS, CPA, and the Metrics That Matter🔒50m
Budgets, Bidding, and the Learning Phase🔒45m
Troubleshooting and Scaling Profitable Campaigns🔒50m