Research & Strategy

Neuromarketing & Consumer Psychology

Market to the Brain, Not the Spreadsheet

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Consumers make over 95% of purchase decisions subconsciously. This course unpacks the cognitive and emotional mechanics behind those decisions — from dual-process theory and loss aversion to priming and social proof — and shows you exactly how to apply each principle to ads, landing pages, pricing, and email. You will work with real frameworks (Cialdini's Six Principles, Kahneman's System 1/2, BJ Fogg's Behavior Model) and audit your own marketing through a neuromarketing lens.

Curriculum

Module 1: How the Brain Makes Buying Decisions3 lessons

System 1 vs. System 2: The Two Speeds of Consumer ChoicePreview45m
Memory, Attention, and the Filter Your Marketing Must Clear🔒45m
Neuroimaging Research: What Brain Scans Tell Marketers🔒45m

Module 2: Cognitive Biases as Marketing Levers3 lessons

Scarcity, Urgency, and Loss Aversion🔒45m
Anchoring, Decoy Effect, and Pricing Psychology🔒45m
Social Proof, Authority, and the Six Principles of Persuasion🔒45m

Module 3: Emotion, Storytelling, and Sensory Marketing3 lessons

The PAD Model and Emotion-Driven Marketing🔒45m
Narrative Structures and the Story Brain🔒45m
Color, Sound, and Multisensory Triggers🔒45m

Module 4: Behavioral Economics in Campaigns and Customer Journeys3 lessons

Nudge Theory and Choice Architecture🔒45m
Mapping Psychological Triggers Across the Customer Journey🔒45m
Measuring Psychological Impact and Building a Testing Culture🔒45m