Nonprofit

Nonprofit Fundraising & Donor Relations

Raise More, and Keep the Donors You Earn

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Learn the full donor development cycle used by professional fundraisers, from building a qualified prospect list to closing five- and six-figure major gifts. You will run an annual giving program, write a case for support, weigh grants against individual giving, and design a stewardship system that turns first-time gifts into lifetime relationships. Every lesson uses real frameworks, named tools, and worked dollar examples you can apply to a small or growing organization.

Curriculum

Module 1: The Donor Pyramid and Finding Your Prospects3 lessons

Where the Money Really Comes FromPreview45m
Qualifying Prospects with Capacity and Affinity🔒45m
Prospect Research Tools and Building the List🔒45m

Module 2: Annual Giving and the Case for Support3 lessons

Writing a Case for Support That Moves People🔒45m
Designing Segmented Annual Appeals🔒45m
Converting Donors to Recurring and Sustaining Gifts🔒45m

Module 3: Major Gifts and Choosing Your Revenue Mix3 lessons

The Six-Stage Major Gift Cycle🔒45m
Making the Ask Face to Face🔒45m
Grants Versus Individual Giving: Building the Mix🔒45m

Module 4: Stewardship, Retention, and Measuring Success3 lessons

Stewardship and the Discipline of Saying Thank You🔒45m
Donor Retention and Lifetime Value🔒45m
Fundraising Metrics, Benchmarks, and the Board Dashboard🔒45m