Optometry Practice Business

This course teaches the business side of running an optometry practice: how to turn exams into eyewear sales through capture rate and second-pair strategy, how to read VSP and EyeMed reimbursements and decide which plans to take, how to bill medical eye care to a patient's health insurance instead of leaving it on the table, how to build recall and reactivation systems that keep patients cycling back every year, and how to market locally so new patients find you. Every module uses real terminology (capture rate, second-pair rate, managed-care write-offs, 92002 versus 99203), real software (RevolutionEHR, Crystal PM, Eyefinity, Weave, Solutionreach), and real benchmarks (optical capture above 60 percent, gross margin on frames near 65 percent, recall reappointment above 85 percent) applied through a recurring case practice. You leave with the systems, scripts, and dashboards an owner-optometrist or office manager runs every day to grow optical revenue, protect margin on managed care, fill the schedule, and bring in new patients.